Well, always. Now if I was really good, I would stop right there and it would be my shortest blog post ever. But really, if we think about it, why does ROI matter to most clients when we (the world) are in a “crisis”. Shouldn’t the bottom line be the focus of all marketing and advertising budgets when times are good as well?
Especially in this day and age that we live in, we don’t have many reasons to not quantify ROI. Using a web-centric marketing strategy, where ALL your marketing revolves around the Internet (ie your web presence) where thanks to tools like Google Analytics (Free) we can track and measure EVERYTHING.
Unfortunately, it usually comes down to time for most people. Of course everyone wants to measure their marketing, but putting a plan together, implementing and testing take a lot of effort and effort can equate to spending money. A good marketing company will put an ROI to their efforts and quickly make the pain of writing them a check go away with the results of a succesful marketing campaign.
