Posts Tagged ‘Social Media’
Tuesday, March 23rd, 2010
Portfolio.com has a great article on how Dunkin’ Donuts, and other businesses, uses Twitter to keep a pulse on their customer base as well as market (click here). Twitter is probably the most misused and misunderstood of new social media fads. Few businesses use Twitter, and even fewer use it correctly. I tend to agree with those who feel Twitter is just too “spammy” and full of false connections, but there are some really smart uses of Twitter, and Dunkin’s Donuts found one of them.
Dunkin’ Donuts is a business that, when it is working well, becomes a part of a consumer’s day-to-day life. As such, it finds itself appearing in the vast stream of consciousness of Twitter. By being active on Twitter, Dunkin’ Donuts can keep a pulse on how they are being perceived by their target base. They are able to converse with their customers, and have another FREE venue for announcing promotions and new products.
Almost any end-consumer business can benefit by this example. While Twitter is still not a good way, in my opinion, to grow your base or reach a lot of new customers, it is a great way to connect with and cultivate your current base.
Tags: dunkin donuts, Social Media, Social Media Marketing, Twitter
Posted in Analyze and Monetize, Things that Work | No Comments »
Wednesday, March 10th, 2010
This is a very interesting list of internet marketing facts from Ian Lurie at Conversation Marketing. Ian, these are right on track!
“A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness:
1. Internet marketing is hard. Really hard. It’s not something that easily succumbs to a ‘miracle system’. Guys like Shoemoney have it right – they have systems, but they don’t say it’s easy.
2. Internet marketing can’t be done by a computer.
3. You’re still marketing to human beings. That’s why #2 is true. As long as we’re selling to humans, we’re going to need humans to handle the marketing.
4. ‘Internet’ marketing is more of a medium than a method. Marketing is a method/technique. Internet where we now do it. Yes, the techniques have changed a little, but not as much as you might think.
5. It’s measurable. While you can’t automate internet marketing, you can measure it. If you aren’t measuring each click, sale, interaction and citation for you and your business, you’re losing a lot of data.”
To read the rest of the internet marketing facts from Ian Lurie at Conversation Marketing click here.
Tags: Authentic Marketing, conversation marketing, Internet Marketing, Search Engine Optimization, SEM, SEO, Social Media
Posted in Website of the Week | 4 Comments »
Friday, December 4th, 2009
Seth Godin has an amazing post, yet again. He never ceases to amaze. In the past when an information medium was invented it was built by marketing. Advertising has supported every information medium since the inception of radio, newspapers, and television. When a specific medium was invented marketers asked the question. “How does this help me?” Seth Godin adds to this by saying: If a newspaper, a radio station or a TV station doesn’t please advertisers, it disappears. It exists to make you (the marketer) happy. The problem, nay the beauty, of the Internet is the fact the shameless advertising does not support this medium of communication. But (being a marketer myself) it begs the question, “How do I use this medium to help my business?” The question Seth Going asks, which business owners should ask themselves is this: “How are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?” Help your clients first and you will reap the benefits of the amazing power of the Internet and social media.
Tags: Brandswag, Klye Lacy, Social Media, Web
Posted in All Marketers are Liars, Uncategorized | No Comments »
Wednesday, November 18th, 2009
My co-workers know how much I love my PSP, and how much of a love-hate relationship I have with Sony. But I just gotta give them credit for one of the best online social media marketing strategies I have seen. Not only does Sony have a very well run Blog, Twitter feed, and Facebook page, but they have both the COJONES and the common-sense needed to run them effectively. Other companies concerned about their branding in the brutal arena of social media would do well to follow their example.
Social Media COJONES!
SCEA (Sony Computer Entertainment of America) runs the blog (http://blog.us.playstation.com/). They do just about everything right. First, they have great regular posts that both take advantage of current hot topics, but also have great personable content. All blog posts are credited to actual authors, who often flow up by responding to comments. They also allow users to not only comment but also to whine, rant, and complain about whatever they think SCEA is doing wrong. I, myself, have complained more than once and have never had a comment rejected. Yes, SCEA puts their flaws out for everyone to drag through the mud.
Everyone is afraid of the negative press they will get in the untamed wilds of social media, but SCEA isn’t phased by it. Whatever pain this may cause is far outweighed by immense amount of traffic and exposure their products get. Their Facebook page has over 700,000 followers at the time of posting this. That is over half-a-million users they have free advertising to at any point in time!
Social Media Common Sense!
It takes more than just COJONES, SCEA also has the best common sense approach to managing the chaos. SCEA only responds to users who are asking questions, or posting reasonable complaints and issues, but just let’s the whiners carry alone. This is very smart, because it trains their users to be polite. Fans know they have a better chance of being heard if they don’t just rant and rave. The point here is that they DO RESPOND, just in a very methodical fashion that builds a great fan base. Second, more often than not, other fans will just come to SCEA’s defense without them having to lift a finger. And again, all this just builds great traffic.
SCEA also does a great job of re-posting and re-linking all their own content. On weekends, SCEA posts a “recap” listing all their posts from the previous week, as well as a “what we read on the web” which is, of course, a listing of their best press across the web. This also helps their web strategy by encouraging other sites wanting traffic to be positive toward SCEA products.
Even if you don’t care about Sony (or hate them), it is worth following their social media for a while, just so see some real pros at work!
SCEA Blog: http://blog.us.playstation.com/
Twitter: http://twitter.com/SonyPlaystation
Facebook: http://www.facebook.com/PlayStation
Tags: Playstation, PSP, SCEA, Social Media, Sony
Posted in Things that Work | No Comments »
Monday, June 15th, 2009
Isn’t this the new million dollar question. My company, Fat Atom, is in the process of helping a large nationwide company monetize Twitter right now. It’s not rocket science, but it does take a plan, a team and execution. If your looking for help with using Twitter to make money with your business, drop us a comment or question. Oh, and don’t forget to check out how Dell used Twitter to sell over 2 million dollars in 2 years… http://mashable.com/2009/06/11/delloutlet-two-million/
Tags: Fat Atom, Internet Marketing, Social Media, Twitter
Posted in Analyze and Monetize | No Comments »
Monday, May 18th, 2009
I found this presentation (How the Mayo Clinic Uses Social Media) on a RSS feed that I subscribed to on a whim. I figured it was free, can’t hurt to read and if I didn’t like it, I could always hit “delete”.
What an awesome surprise this morning to read about how the Mayo Clinic used Social Media to help their marketing. It is a 60 slide presentation, but the best slide is number 20.
Another good comment that came out of this is, “don’t promote to the media, be the media.” What a paradigm shift for big companies to make…the question is will they?
Tags: Mayo Clinic, Social Media
Posted in Analyze and Monetize | No Comments »
|
|
