The Naked Entrepreneurs » SEO

25 internet marketing facts

Chris Hoyt — Wed, 10 Mar 2010 18:29:29 +0000

This is a very interesting list of internet marketing facts from Ian Lurie at Conversation Marketing. Ian, these are right on track!

“A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness:

1. Internet marketing is hard. Really hard. It’s not something that easily succumbs to a ‘miracle system’. Guys like Shoemoney have it right – they have systems, but they don’t say it’s easy.

2. Internet marketing can’t be done by a computer.

3. You’re still marketing to human beings. That’s why #2 is true. As long as we’re selling to humans, we’re going to need humans to handle the marketing.

4. ‘Internet’ marketing is more of a medium than a method. Marketing is a method/technique. Internet where we now do it. Yes, the techniques have changed a little, but not as much as you might think.

5. It’s measurable. While you can’t automate internet marketing, you can measure it. If you aren’t measuring each click, sale, interaction and citation for you and your business, you’re losing a lot of data.”

To read the rest of the internet marketing facts from Ian Lurie at Conversation Marketing click here.

SEO – Part 1 – We’re number 3!!!

Todd Muffley — Tue, 09 Feb 2010 03:36:44 +0000

I was talking to a prospective client the other day and he questioned why Fat Atom wasn’t coming up on Google for what he thought was popular SEO (Search Engine Optimization) phrases that he thought we should be coming up for. After all, weren’t we trying to sell him SEO?

Well, no. What we were trying to sell him was a SEF (Search Engine Friendly) website with some other Internet Marketing strategies. Secondly, who was he to tell me what terms I should be coming up for? And finally, I really didn’t want to get into the finer points of SEO with him and how his computer works with Google servers across the country to deliver results….I mean really, he was already sold on the fact that another “SEO company” he had days before us was better, I really didn’t want to waste me time. You see, they promised him #1 search ranking in 2 months or less…to me and all my “real” industry friends/competitors, that means “RUN AWAY”, to the unsuspecting business owner, it’s like popping a pill to make you thin…fast and easy. Unfortunately, as the saying goes, there is a sucker born every minute…and I couldn’t help this one.

Next post: How is Fat Atom Internet Marketing #3 for the search “Internet Marketing” on Google? Notice the 143 Million pages of indexed info on Google – what an SEO job we are doing!?!

5 SEO Myths

Todd Muffley — Wed, 21 Oct 2009 03:44:52 +0000

Search engine technology is moving too fast; no one can keep up! Yes it is, but the underlying componets to good SEO aren’t; mainly create interesting and authentic content on a well designed website. If you can do this, you will usually be ahead of 90% of all other businesses

Submitting your website to the search engines takes forever.
Search engines do a good job of indexing your site for you, so if you want to submit your site, just submit one page.

SEO is dangerous and can get my site removed from search engines. Our motto is, “You can’t fool Google”. Follow that mantra and you will be fine.

Keyword and description tags are the most important part of SEO. Yeah, in 2001 (see blog below) Authentic content and relevant links rule now.

I’ll see results from SEO quickly.
Yes and I have some great ocean front property to sell you (we are in Indiana). Create a plan, execute the plan, monitor and if your good, test the plan. You will see results, just not overnight.

* Article inspired by .net magazine issue 195