Posts Tagged ‘SEM’

25 internet marketing facts

Wednesday, March 10th, 2010

This is a very interesting list of internet marketing facts from Ian Lurie at Conversation Marketing.  Ian, these are right on track!

"A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness:

1. Internet marketing is hard. Really hard. It's not something that easily succumbs to a 'miracle system'. Guys like Shoemoney have it right - they have systems, but they don't say it's easy.

2. Internet marketing can't be done by a computer.

3. You're still marketing to human beings. That's why #2 is true. As long as we're selling to humans, we're going to need humans to handle the marketing.

4. 'Internet' marketing is more of a medium than a method. Marketing is a method/technique. Internet where we now do it. Yes, the techniques have changed a little, but not as much as you might think.

5. It's measurable. While you can't automate internet marketing, you can measure it. If you aren't measuring each click, sale, interaction and citation for you and your business, you're losing a lot of data."

To read the rest of the internet marketing facts from Ian Lurie at Conversation Marketing click here.

The Audacity of Agencies or My mama told me...

Tuesday, June 16th, 2009

I sit in my office at 6:25pm after a long day. I pop open my SMWB (Social Media Web Browser) and start digging into a few RSS feeds and come across this article on Click Z: (http://www.clickz.com/3634084)

I am stunned at what I read; 250K for an iphone application? I should be stunned at the rest of the article which compares the rush to create iphone applications, with their "small user base", to the flash intro craze of the 90's. But I am not, I cannot get over the two hundred and fifty thousand dollar reference to the cost of iphone application development.

For an Agency, or anyone for that matter, to charge this much is insane, just crazy insane. At Fat Atom, we are creating an iphone application right now (check back at www.fatatom.com for our launch party information).  We project a ROI of 5:1, the development costs, including idea, architecture, creative and programming/testing is WAY WAY under 250K.

So all you large companies with FAT marketing budgets using those expensive Agenices to make shiny objects, please listen up.....You better shop around, you might be surprised at what you find.