I was waiting to write the follow up to my February SEO post, waiting for someone to point out that they looked on Google and couldn't find us anywhere to be found for the keyword "Internet Marketing". Of course we are not there. My point of taking a screen capture and highlighting it was to show that you can't trust screen captures and companies that make erroneous claims of #1 placement on Google. ( I left the 2 visits and date there, maybe you caught that, but I could have easily edited that out)
To many businesses have been deceived into thinking that by paying $100 per month, $450 per month or the best one I recently saw $1,266 per month, that they will be number one for a competitive keyword. (I would love to sell that way, but have a pesky little thing called morals that holds me back) Now let me say this. Yes, SEO is real and yes, SEO works. But it isn't a magic pill and it doesn't work overnight AND you can't guaranty #1 results. I can show you plenty of client's we have helped achieve page 1 rankings for competitive keywords, above the fold on some cases. But it took hard work, 6 to 12 months time and the client paid more than $100 per month.
Another thing to consider when wanting an SEO strategy is that search isn't what it used to be. Sure Google is the biggest and best, but some argue that it usage has peaked and social media and other entertainment/news portals are gaining ground. Be that as it may, any marketing strategy based solely on one aspect, even SEO, is doomed for failure. At Fat Atom, we believe in helping our clients build a web presence, relying on multiple strategies, measuring all, testing all and analyzing what worked best. It seems logical and easy, but most companies don't do it.....which is the name for my next post, and future book, "Stop Check Mark Marketing".