I found this presentation (How the Mayo Clinic Uses Social Media) on a RSS feed that I subscribed to on a whim. I figured it was free, can't hurt to read and if I didn't like it, I could always hit "delete".
What an awesome surprise this morning to read about how the Mayo Clinic used Social Media to help their marketing. It is a 60 slide presentation, but the best slide is number 20.
Another good comment that came out of this is, "don't promote to the media, be the media." What a paradigm shift for big companies to make...the question is will they?