I sit in my office at 6:25pm after a long day. I pop open my SMWB (Social Media Web Browser) and start digging into a few RSS feeds and come across this article on Click Z: (http://www.clickz.com/3634084)

I am stunned at what I read; 250K for an iphone application? I should be stunned at the rest of the article which compares the rush to create iphone applications, with their "small user base", to the flash intro craze of the 90's. But I am not, I cannot get over the two hundred and fifty thousand dollar reference to the cost of iphone application development.

For an Agency, or anyone for that matter, to charge this much is insane, just crazy insane. At Fat Atom, we are creating an iphone application right now (check back at www.fatatom.com for our launch party information).  We project a ROI of 5:1, the development costs, including idea, architecture, creative and programming/testing is WAY WAY under 250K.

So all you large companies with FAT marketing budgets using those expensive Agenices to make shiny objects, please listen up.....You better shop around, you might be surprised at what you find.