Posts Tagged ‘Fat Atom’

SEO – Part 1 – We’re number 3!!!

Monday, February 8th, 2010

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I was talking to a prospective client the other day and he questioned why Fat Atom wasn’t coming up on Google for what he thought was popular SEO (Search Engine Optimization) phrases that he thought we should be coming up for. After all, weren’t we trying to sell him SEO?

Well, no. What we were trying to sell him was a SEF (Search Engine Friendly) website with some other Internet Marketing strategies. Secondly, who was he to tell me what terms I should be coming up for? And finally, I really didn’t want to get into the finer points of SEO with him and how his computer works with Google servers across the country to deliver results….I mean really, he was already sold on the fact that another  “SEO company” he had days before us was better, I really didn’t want to waste me time.  You see, they promised him #1 search ranking in 2 months or less…to me and all my “real” industry friends/competitors, that means “RUN AWAY”, to the unsuspecting business owner, it’s like popping a pill to make you thin…fast and easy. Unfortunately, as the saying goes, there is a sucker born every minute…and I couldn’t help this one.

Next post: How is Fat Atom Internet Marketing #3 for the search “Internet Marketing” on Google? Notice the 143 Million pages of indexed info on Google – what an SEO job we are doing!?!

My top 9 predictions for 2010

Thursday, January 7th, 2010

Todd’s 2010 Predictions

It’s easy to look back into 2009 and do a list or a review of the year’s biggest story, so I thought I would challenge myself and see if I could look into my “Google Crystal Ball” and share 9 predictions of what I see in store for 2010…Here Goes.

1) A new buzz word will replace “Web 2.0″ and will be used repeatedly by marketing people who really didn’t know what “Web 2.0″ was in the first place.

2) Google will develop a new product that will rock the world (of geeks) and change the way search is handled…but the masses won’t care.

3) Apple will release an update to the iphone which will make it the most polished interface on any phone on the planet….crap, that one already happened.

4) The stock market will go up, then down and possibly, back up again for a short period of time that will begin after it goes down for a period of time. Please feel free to use this prediction to help you time the markets in 2010.

5) Twitter will continue to grow, Myspace will continue to die and Facebook will thrive the most.

6) Tiger Woods will play golf again AND win a major in 2010. I mean really, what else does he have to do now that everyone knows he is a philanderer.

7) Hulu will surpass a major network television in viewers…..and no one will know it.

8 ) Another large, Indianapolis based company will attempt to perform a Social Media Marketing campaign on their own and in this attempt, will alienate their fans/followers because of a failed tactic, scheme or gimmick.

9) Fat Atom will move their offices to downtown Carmel say, 12 West Main Street and have a great open house in the Spring.

The Audacity of Agencies or My mama told me…

Tuesday, June 16th, 2009

I sit in my office at 6:25pm after a long day. I pop open my SMWB (Social Media Web Browser) and start digging into a few RSS feeds and come across this article on Click Z: (http://www.clickz.com/3634084)

I am stunned at what I read; 250K for an iphone application? I should be stunned at the rest of the article which compares the rush to create iphone applications, with their “small user base”, to the flash intro craze of the 90′s. But I am not, I cannot get over the two hundred and fifty thousand dollar reference to the cost of iphone application development.

For an Agency, or anyone for that matter, to charge this much is insane, just crazy insane. At Fat Atom, we are creating an iphone application right now (check back at www.fatatom.com for our launch party information).  We project a ROI of 5:1, the development costs, including idea, architecture, creative and programming/testing is WAY WAY under 250K.

So all you large companies with FAT marketing budgets using those expensive Agenices to make shiny objects, please listen up…..You better shop around, you might be surprised at what you find.

How to make money using Twitter…

Monday, June 15th, 2009

Isn’t this the new million dollar question. My company, Fat Atom, is in the process of helping a large nationwide company monetize Twitter right now. It’s not rocket science, but it does take a plan, a team and execution. If your looking for help with using Twitter to make money with your business, drop us a comment or question. Oh, and don’t forget to check out how Dell used Twitter to sell over 2 million dollars in 2 years… http://mashable.com/2009/06/11/delloutlet-two-million/