Posts Tagged ‘Authentic Marketing’

25 internet marketing facts

Wednesday, March 10th, 2010

This is a very interesting list of internet marketing facts from Ian Lurie at Conversation Marketing.  Ian, these are right on track!

"A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness:

1. Internet marketing is hard. Really hard. It's not something that easily succumbs to a 'miracle system'. Guys like Shoemoney have it right - they have systems, but they don't say it's easy.

2. Internet marketing can't be done by a computer.

3. You're still marketing to human beings. That's why #2 is true. As long as we're selling to humans, we're going to need humans to handle the marketing.

4. 'Internet' marketing is more of a medium than a method. Marketing is a method/technique. Internet where we now do it. Yes, the techniques have changed a little, but not as much as you might think.

5. It's measurable. While you can't automate internet marketing, you can measure it. If you aren't measuring each click, sale, interaction and citation for you and your business, you're losing a lot of data."

To read the rest of the internet marketing facts from Ian Lurie at Conversation Marketing click here.

Great, now the Government is involved!

Monday, June 22nd, 2009

Usually when you hear those words, it can't be good. Unless you are a proponent of Authentic Marketing. Check it out. The FTC say they "promise to examine the relationship between marketers and bloggers regarding payments for favorable mentions."

To my peers, think www.payperpost.com or any of the numerous services offered that will write about your company in a favorable way, when paid to do so.

Bloggers seem worried about the ramifications as well and rightfully so. Anytime the Government gets involved in something, it is bound to make it more complicated or screw it up. But on the other hand they seem to want to help companies like Fat Atom, who truly believe in Authentic Marketing. What say you?

Lessons to Learn from YELP!

Tuesday, April 14th, 2009

I came across this article today that was talking about Yelp and the issues they have with their site allowing user generated reviews (not always accurate or good). It made me think about how we should address our clients, talk to them, not only when things are great and everyone is happy, but also on handling the bad things that sometime happen (what me? never).

Conversations happen whether or not we engage in them, this shows that maybe we (business owners) need to be lead the conversation or at the least, be involved in them.

http://tinyurl.com/FAconversation