I came across this article today that was talking about Yelp and the issues they have with their site allowing user generated reviews (not always accurate or good). It made me think about how we should address our clients, talk to them, not only when things are great and everyone is happy, but also on handling the bad things that sometime happen (what me? never).
Conversations happen whether or not we engage in them, this shows that maybe we (business owners) need to be lead the conversation or at the least, be involved in them.
http://tinyurl.com/FAconversation
Tags: Authentic Marketing, Yelp!
