Everyone knows about Google organic search and Google Pay Per Click advertising, but how many business owners or as you will see job searchers, have thought about using Facebook to advertise.
Highly targeted ads are great because they are??? Yes, highly targeted. Why market to the masses and hope you get some of your demographics when you can target them exclusively? The biggest answer we hear to that question at Fat Atom is, “we don’t know how”.
Take the example of Doug Winfield, who is trying to get a job at Shift Communications. He used Facebook to target the employees of Shift; in laymen terms, when those people who had in their Facebook where they worked and that equalled Shift, his ad showed up, talk about getting someones attention.
If you need help trying to figure out the best way to market your business in this new crazy web world, drop us a comment and let’s talk….after all, that is still free.
