Thought I would share a couple of quick email tidbits I had hanging around inside my head…
1) Constant Contact released email click through rates by category, for Feb 2010..pretty interesting stuff if you like numbers.
- Constant Contact Click Through Rates by Category
2) Fat Atom is now Sender Score Certified! After spending thousands of dollars and ONE year of hard work, we made it! What does all that really mean? Check back and I will tell in my next post. (www.returnpath.net if you can’t wait)
3) Subscibers who opt-out of permission email cite that these emails lack relevance (75%) or are sent to frequently (73%). Merkle “View from the Inbox” (2010)
4) The top three types of subject lines that compel subscribers to open emails contain one of the following: 1. Discount Offer 2. Free Product Offer 3. Familiar Brand Name – Marketing Sherpa “2010 Email Marketing Benchmark Report”
Tags: Email Marketing, Merkle, Return Path, Sender Score
