I run into small business owners everyday that want something great, for little costs, oh and by-the-way, I want you to do all the work as well. If this sounds like you, then please don't read any further.
Ok, now that we have the small business owners who want to work hard, work smart and get something good, for just a little investment and planning, here goes:
1) Email Marketing - With so many online companies offering cost effective services, why aren't you using email to help grow your business? For under $25 per month, you can mail promotionals, coupons etc to up to 5,000 of your opt in clients. And if the offer is good enough, watch out; that email will go viral.
2) Text Messaging - Why not add this component to your existing marketing to help judge what is working. For under .20 cents per message, you can market to people who are on the go. Collect phone numbers and use SMS like email - but more effective, after all, who doesn't carry a cell phone 24/7 today?
3) Facebook Fan Page - Here is the real "no brainer" of the group, because it is FREE. C'mon; set up a page, come up with a 3 point strategy and execute it. It doesn't have to be a 10 page plan, but do three things well and systematically on Facebook and the rewards could be great.